This week I am bringing you the real wedding of David and Jo. The wedding was in the beautiful countryside of Clitheroe at The Stirk House. Jo really wanted that princess wedding feel with pink and grey as her chosen colours. I worked with Jo on the design to give that princess feel but with a modern twist. We wanted it elegant and full of details that really showed their personality. I pared-back the princess feel and went with a french modern fairytale for this Clitheroe wedding.

The Ceremony

The ceremony room was attached to a gorgeous conservatory overrun with ivy. We wanted to recreate this in the ceremony room, with lots of ivy crawling its way down the aisle and up the backdrop. Also, the venue Stirk house was chosen because of the lovely surroundings of Clitheroe.

The room also had a stunning fireplace we had to make sure we made a feature of. Again lots of greenery and of course nothing says romance more than an abundance of candles.

The wedding breakfast

We then had a quick swap over to get the room set up for the meal. While the guests enjoyed the Stirk house’s beautiful gardens with gorgeous views of Clitheroe.

This room had a stunning glass ceiling! We wanted everyone to feel as though they were sitting below the stars. We used a mixture of fairy lights and Edison bulbs from Peter Lockwood. I then wrapped it all in greenery to carry on the bringing the outside in theme.

The tables we went with grey linen tablecloths with pink chiffon runners. Jo had fallen in love with printed napkins she has seen. I went searching for some pink and gold that would match her palette. This was a real struggle! As this was her one luxury item she just knew she had to have I looked into making them for her. Luckily this process was not too hard as I already had the machines needed.

The tables

I chose gold accents for the tables including the cutlery. This made such a huge difference to the overall look of the table. It gave the luxury feel Jo wanted. By linking the gold centrepiece accents with the cutlery tied it all nicely. Gold accents and then silver cutlery on this table would have stood out and possibly looked tacky.

The florals we asked kate from perfect bouquet to use lots of pinks. With lots of textures, heights and a natural wild feel to them. She did a fantastic job and nailed the brief perfectly!

Stirk House Clitheroe wedding

The lights above as the night crept in really offered that beautiful under the stars feel. Jo and her friends and family enjoyed a night dancing under the stars. Being entertained by DJ Coast to Coast. All photos from the fab Jo Bolton.

I hope you enjoyed and took some inspiration from this Clitheroe wedding. If you are looking for a wedding designer or stylist. I would love for you to Get in touch to chat with you and hear all your plans!

wedding table styling

Red wedding colour palettes. February is the month of love! But also I think it is the month of red! So this week I am sharing my top red colour palettes. I love how taking a colour and mixing it with different colours can change the whole feel of a design.

So I am mixing it up and showing how versatile red really can be! No matter your style, theme or season red can work for you! You will find a red colour palette to fall in love with!

Colour palette basics

So I like to break my palettes into 3 colours for most events. I have my base colour which is the one used in 80/90% of the design. Then the main colour, this is the colour of the event or wedding. The colour everyone remembers. You want to use this in pops though, not all over the space so it becomes overpowering. Remember with both of these colours you want to mix in different shades and tones. Don’t stick to the same exact colour for every little item.

Then you have your accent colour, usually a metal like gold, copper or brass. This can definitely be a colour also though. This I use to either tie the colours together or add contract if needed. You will be surprised how much effect a accent colour can have on the overall design.

You can of course add in a contrasting colour or do a mix colours. It really does depend on the overall design of the day. But for the majority of my weddings we work with this style of palette.

Top 5 red wedding colour palettes

winter red palette

Colour Palette 1

So you can see with this red wedding colour palette there is one base colour, a mix of 3 for the main and then the accent. For me here the main colours are two colours moulding together and all the shades and tones in between that melt together to make the beautiful burgundy. Which to me is the perfect mix of purple and red.

Colour Palette 2

I love that this palette is modern, simple but packs the wow factor. Here you can swap the main colour to any colour and it will still give a cool modern feel. Yellow works well, it is a great way to do pink also but still have a modern feel.

modern red palette

Colour Palette 3

I love this one for an autumn palette. It is the perfect modern boho vibe. Swap the pink base to a cream base add all the macrame you can and you are in boho heaven. Again the main colours some would say are 3 colours. They are one hue and the shades and tints from darker to lighter.

spring palette

Colour Palette 4

This palette is the perfect spring or summer red palette. The greens in the accent come from the greenery in the flowers. Crisps whites help the reds really pop. Giving a bright colourful and fresh palette.

This is perfect for an outdoors wedding. Or if you want to create that garden feel indoors. Using pink and red roses as if natural growing around the venue gives a beautiful secret garden vibe. Here we have taken the red and adding more and more amounts of white lightens it to create our pinker shades.

red and pink palette

Colour Palette 5

The modern way to do red and pink! I love this palette as you can play around with the shade of grey to change up the overall feel. The darker the grey even edging to black the moody the feel. Using mainly ligh grey will add some freshness and lighten the look and make the red and pink pop more.

Tablescape mock ups

With my full design clients I love to focus on the detail of the design. I always do these mock ups. Usually the table setting and any feature areas or focal points of the day. Or if me or my couples can’t envision a certain design these are how I show them and fine tune the tiny detail myself. Now, if I could draw I would but my creative skills never spilled into drawing! I am so bad!

So we are working with Palette 5. We have the over all moodboard, this is a quick design moodboard. My couples get one for each area plus a breif in their design plan.

moodboard red

A normal weding mood board would be more in depth than this. I still try not to include to many wedding shots. Flowers are okay but not complete styled looks. We want to be creating something unique not copying.

So for this we want the table to have a modern moody feel, that was still relaxed and welcoming. We still want it to feel elegant and stylish and of course full of romance. This is done by using organic floral displays in pinks and reds. Then just some extra carefully chosen pieces to finish off the centrepiece design. Then clean simple and minimal table settings. Also, something often over looked the chairs play a large role in the feel of the room. the wood a similar shade to the copper works well and the more relaxed feel of the chairs makes the room more welcoming.

Red wedding colour palettes

I hope you found this blog useful and you are now full of red wedding ideas. Remember to keep it simple with your base, main and accents. Use slightly different colours or shades to add depth and dimension.

Check out some more wedding design blogs.

mood board

Pinterest is a great marketing tool for your wedding business. It is also a great tool to create a shared mood board. I am going to discuss how I use Pinterest as a wedding mood board. I use Aisle Planner for the main design process with my full design couples. Usually I always also have a shared secret mood board. It is great to add things to as we are both searching or something pops up, you can add a note for the others to see.

I also use it for styled shoot designing. Having all the suppliers as part of a group board sharing their ideas. It really helps to make sure everyone is focusing on the same design. I always send out a mood board and the design brief but the Pinterest is interactive and helps me see if other suppliers have understood the design brief clearly. When the shoot is done you can then make the board public. Add all the photos from the shoot and link back to a feature and of course your own blog about the shoot.

pinterest wedding moodboard

The right way to use Pinterest for a wedding mood board.

Now I think there is a right and wrong way to do a Pinterest board! I am sure others will disagree with me! With think with Pinterest, it is easy to get sucked into the beautiful wedding or shoot pictures. You then fill your boards with these. Then though you are just working on recreating some one else’s design. Use the sections option and get strict with what is going to be shared in each.

I am going to share my process and this can work for a wedding supplier to set up for a shoot or with couples. This also how I set mine up with my couples so keep reading if you are a couple planning your wedding or any event! I have a more in-depth one for wedding couples that shows you how to use it to plan and design your whole wedding. This one is showing my wedding design Pinterest mood board layout.

Pinterest wedding mood board

I go into more detail in my mood board blog on how to create a great mood board. The same principles apply here though. You need to look past weddings, past the item you are creating. If a cake maker then it shouldn’t be a board of cakes. I allow my couples to bring 2/3 wedding pictures but I want them to bring my pictures that ignite feelings. Show the colours, textures or depth they want on the day. For Pinterest, though I have an inspiration section that I don’t limit as long as all sections are used.

wedding pinterest

Set the main Pinterest board into sections.

I always add a description to each section but I have talked through how to use this Pinterest board with my clients already. Here are the sections I add and the description or advice I use for each. I think this can work for any supplier or design any event. You can adapt and add sections that work for you. These are just ideas.

  • Colours – Search and add pictures of colours you like or know you want for your wedding. No wedding pictures. Look for pictures that include colours or show colour tones, shades you Like. Write a note if the picture needs explaining more.
  • textures – add fabrics, textures that you love or are drawn to.
  • stationery – add fonts, paper textures. try to limit the amount of wedding stationery
  • outfits – add all wedding party outfits you like or if decided add your chosen ones.
  • inspiration – add wedding inspiration here. try to look past the setup or look and add pictures that make you feel the way you want your guest to feel.

Pinterest wedding mood board

I may set up new sections for different feature areas. Or if a certain supplier is a top priority to the couple they will be added and we will have a section for them. As I use Asile planner though this is usually shared through this instead and a new section is not needed. I use this Pinterest board to break down the overall feel and design the client ones for the day. This is not what is shared with suppliers but at times I will add suppliers so the can contribute also.

I use this to help along with getting to know my couple and questions at meeting to then create an overall design. The design brief goes into detail of each area. The design brief is then shared with all suppliers. As it is not an interactive process having a Pinterest mood board works well alongside this.

Using Pinterest as a wedding mood board

I hope you found this blog sharing how I use Pinterest as a wedding mood board! please let me know in the comment and any questions ask away! Here is a quick video of how to set up a board and sections on Pinterest.

pinterest wedding

Hi, welcome back to the blog! This week we are talking all about Pinterest. I think Pinterest can be overlooked at times when marketing your business. It has lately been all over the place with them changing up the algorithm and going public. Pinterest is still a great tool to market your wedding business though. It just takes a bit more work and time.

What is Pinterest?

Pinterest is often confused with a social media platform. It isn’t, it is a visual search engine! You need to think about Pinterest in the way you do with your website and SEO. Yes, a beautiful picture or graphic to grab their attention. But you need to use keywords related to your pin and blog post to get that pin searchable.

Pinterest is a place where its 322 million users go to search for inspiration. Help and ways to solve their problem every day. We all know that couples use Pinterest to plan their wedding. Pinterest allows them to search, find your pin linking to your website. Which they can head to or save for later to easily return again and again.

Why use Pinterest for my wedding business?

Pinterest is the only platform I know that encourages users to leave their platform. This makes the ROI huge compared to Instagram or Facebook. I love Instagram don’t get me wrong but when I post about a new blog post, to get someone to read it they have to head to my feed, hit the link in bio and then head to the blog. This is a lot of steps for a world whose attention is getting smaller. Pinterest they just click and they are there! on the right blog post, giving them the answers they ask for and the option to save for later.

Come on we work in such a visual industry could there be any better platform for us. So, I hear all the time about suppliers not using Pinterest as it is easy to steal. Like people can’t from anywhere else! Actually, if someone repins your pin, which is what most do, it will always have your link. This can not be changed!

If that is not enough to convince you then think about when your search google. The imagine options that come up at the top, most link to to Pinterest. So you are also hitting that google search SEO also!

pinterest wedding

My top 5 tips for Pinterest.

Tip 1

Have a business account set up not a personal. This is the same for all platforms. You need to see your data to evaluate what works and what doesn’t. Link your website to your account and set up rich pins, this help for pinterst to scan your post and when saved by other all the right data is pinned with the graphic.

Tip 2

Use a scheduler! Consistency is so important! This is important for most platform or anything you do for your business. So I hear bad things on and off about scheduling your pins. If you have the time to pin 5 times a day manually then go for it! I don’t, I would forget most days. Too much stress for me.

I use tailwind for mine and urban’s Pinterest and I honestly could live without it. One of the best investments in my business and money well spent. You set up each pin and hit schedule, you can then see when and what time it is going out. You can set up a time schedule for pins. How many pins a day and that does all the hard work for you.

I like to go on once a month and set up 5/6 pins a day for every day that month. I will try to also pop on Pinterest every day and manually pin when I remember. One pin a day at least is my aim, I can go weeks with not doing this though. Having tailwind still pinning for me means I do not lose website traffic.

Tip 3

Start using video. If you are already on TikTok or making Instagram reels then get them on to Pinterest. Clicks to your website are not as great with video but it does wonders for your reach and engagement. So it will give your static pins a boost. I think video is just becoming the new way to share now. So, the more we do and the more use to it we get the better our future results.

Tip 4

Nail your graphics. I share pictures straight from my blog post and others relating linking to the post. I also, and you also need to, make some graphics that shout about what the blog post answers and grabs their attention.

Canva is perfect for this. I must admit I have always been a bit snobbish when it comes to Canva! Previously, I have always used Adobe InDesign or illustrator. I have started using Canva and I must admit I am growing to love it! There are things I still need to jump on to photoshop or illustrator for. I must admit though for quickness and ease Canva wins! The free Canva is enough to get you going. Upgrading to Canva pro means you can add your branding and brand fonts!

Tip 5

SEO! You need to do more than pin pretty graphic and pictures. You need to make sure that each pin is keyword rich. Naturally adding the related post keywords in the description. You need to write a paragraph and use the keywords when relevant and incomplete keyword stuffing. Also in the graphic when creating them. You can add hashtags, I only use 2 sometimes 3 for each pin.

You will add your post to the relevant boards. (Let me know if you want a more basic break down of setting Pinterest up.) These boards need to have keywords in their description. This doesn’t need to be naturally written and can just write all the relevant keywords. Just remember that it is a search engine. Treat it like you would when writing a blog post and trying to rank for google search.

How to use Pinterest for your wedding business.

So there you have a quick blog on using Pinterest for your wedding business and the importance of it. If you found this useful let me know! I am thinking about doing a series and going more in-depth for you all with some videos. I know Pinterest can seem daunting but it doesn’t need to be.

Let me know any questions in the comments. Go give me a follow on Pinterest and we can get supporting each other!

feb monthly goals

Welcome to my Second monthly mood blog! February monthly goal setting is the second blog in my monthly goal blogs. Where I look at my goals and reflect on last month. If you just landed here is my 2021 goal setting blog.

Why I decided to do these blogs is to keep me accountable this year! I have some big goals this year and I have swapped my business model around so much. I know that I am great with the big goals, staying focused when driven. My issue is staying driven and accountable. So, here we are me making myself accountable!

I also hope these blogs help other wedding or creative business owners. With my blogs being a huge focus this year I have found blog income reports so helpful and inspiring. For me, motivation comes from seeing others achieve a similar goal to me. I hope you find this helpful and I would love for you to join in. Do your own 2021 goal setting blogs and make sure you link it in the comments I would love to read yours also!

It is also a great way for me to share what I am up to and loving this month. If you would prefer to receive these as a monthly email then sign up here!


Before I share my February monthly goal setting. lets first have a look at my quarterly goals. I have broken these down from the yearly goals I want to achieve.

Quarter goals

  • Weddings, for the first quarter I am really streamlining my client process. Making the experience feel even more personal and luxurious. Just like the weddings I design! Updating welcome packs, booking in monthly meetings or calls. Getting super organised and hoping no more cancellations or postponements. Linking back to goal 1 of fewer weddings but higher-end.
  • Have the toolkit ready and do a mini launch. 2 weekly bogs to push brand awareness. Goal 2
  • Keep working on SEO and Pinterest to reach 10k monthly views or more on urban. Get ready to apply for an ad company. Goal 3
  • 2 weekly blogs, Pinterest and Instagram content. Building my brand in the direction I am heading. Goal 4.
  • Repurpose my streamlining digital items for the Zoey Louise digital shop
  • Have 4/5 wedding full digital packages. Have all spreadsheets and checklists up. Seasonal content -Valentine, easter!
  • 2 weekly youtube videos. Repurpose blog content or vice versa! 1 DIY/inspo and 1 help or interview.
  • Monthly family night and date night. 80% of the time healthy and focusing on mindset.

February monthly goal setting

January reflection

I got on well with January’s tasks but I must admit the new lockdown threw me off course slightly. new postponements and cancellations to work on push some bits to the back. My onboarding is looking better, my evergreen funnel is nearly up and running. It’s a beautiful wedding design guide, full helpful tips and gorgeous inspiration. I can’t wait to share with you all soon!

I did well posting blogs on Zoey Louise Design, not as good on the event design toolkit though. I sometimes overestimate how much time I have to get things done and set too many tasks. go big or go home hey though! I have loads ready to just finish off so February should be a better month for the event design toolkit blogs. I also got videos filmed and have a lot more planned ready to go!

February goals

My main goal for February is to get back into the flow of working at home. I have got a good routine going now so as long as no more curveballs are thrown I should have a productive month! Let’s hope the last month of homeschooling!

I want to get Etsy in a better place and more items up.

Monthly tasks

  • Get on top of Etsy, I want Etsy to be a big focus this month. All my spreadsheets and bundles up and ready to go.
  • Affiliate marketing. I am asked a lot about the tools I use and items for weddings so I am hoping to but an affiliate list together which will hopefully be helpful. I would love to also get you all some discount offers!
  • get going with my course, writing this scares me eek! I have an idea and the course will be so unique and just packed full of goodness!
  • I want to do a mini launch for the spreadsheets as a bundle. so need to get this prepped in Feb
  • I am launching a mini monthly mag just for my email subscribers.
  • carry on with my healthy eating and exercising and working on mindset.

business goals

My favourite mindset books.

In this blog, I will share my favourite mindset books. As an entrepreneur I have come to realise that mindset and looking after my mental health is probably one of the most important things for me to concentrate on.

Mental health is becoming easier to talk about and discuss, we still have a long way to go though! I think most business owners would agree with me that you become so self-aware as a business owner. You need to know your strengths and weaknesses. You need to toughen up quick, as rightly so you are not for everyone.

For me, the hardest part as been learning to switch off. It is easy with a carer. You leave work and for most people it is done and over with. I think as I was teaching before and would take so much work, problems home with me I unknowingly had set myself u as a person not easily able to shut off.

Self-love, self-care and mental health my sound a little hippy and people don’t fully understand the importance of it. I believe we should spend as much effort on our mental well being as we do our physical. It plays a part in every part of our lives and how we show up daily.

So here goes I am sharing my favourite mindset books. I have broken them into different areas. Hopefully, there is something for everyone! I would love to know your favourites, always searching for new mindset books!

I listen to most of mine on audible. There is always a motivational mindset book I am listening to. I start my morning with a shower and getting ready while also listening along. It always sets me up in a great mood for the day. I mainly notice on the days I am rushing and didn’t listen to it. Also wanted to tell you this as I can’t guarantee it will be as motivational in book form. I have heard that some are from ones I have gifted.

General mindset books

Girl wash your face. I have heard a few negatives things lately about Rachel Hollis. Something to do with her new book and getting a divorce. Personally, I feel this is a great motivational book. It is great for newer mindset readers. She is a great motivational speaker herself and very good at pumping you up. I love the audible version as it is her reading and it definitely is a great morning boost.

The path made clear. I love this one for inspiration. If you get motivated by others achievements and stories this is definitely one for you. I mean come on who doesn’t love Oprah!

Everything is Figureoutable: Again another starter motivational one. This book made me realise how I do already have this attitude and mindset. Say yes, then figure out how to get it done after. With most motivational books the stuff said is pretty common knowledge. I think the beauty of these books though is hearing it and reminding yourself daily.

Business mindset books

Crushing it: I just love Gary v, I love a straight talker! Gary has a great way of looking at business. Serve and do what you love sums up most of it. He is not for everyone as he is a believer in work hard and hustle. Which I know triggers some people. He is clear though; he is saying if you want to be a millionaire or have an amazing business, then you know what you have to show up daily and do the work! I totally agree with him. If you need a kick up the butt and you can take some home truths this is the book for you!

High performance habits: This book made me look at my daily habits, my attitude and how I run my business as a whole. Full of great tips and insights. Definitely worth a read for any business owners out there.

Miracle morning: This is a great one for now. This book is a life changer if you are just not the organised on the ball type! My scattery creative brain needs discipline! I am easily distracted and will spend all day designing weddings, ordering samples, all the good stuff! So for me this changed everything, having a good set routine in the morning, which does change from day to day, sets my day u right and I am ready to go. It has made me develop my timetable even more and I so productive now. even the not so fun stuff!

Money mindset

Get rich lucky bitch: Full disclosure, this book is a little woo woo! By this I mean, ask the universe vibe. There is a lot of practical information though and enjoyed it a lot more the second time around. It is good for really understanding your money story and blocks, mindset issues you have.

You are a badass at making money I love this book for a kick up the butt, stop making excuses motivation! It is great on audible and definitely a motivational morning book to get you going! If you need good talking to or love a motivational story or two this is the money book for you.

Complete Guide to Money: this is great for sorting out your finances. Getting to grips with debt or never getting into it. Also setting yourself up for the future. His other books and podcast are wealth of financial knowledge.

Favourite for health mindset

Not a diet book: I love James! Again, another straight talker like Gary V. This book is great for going back to basics with weight loss and fitness. Move more and eat less and as he famously says ‘calorie fucking deficit!. I needed this book to get me to stop over complicating things, trying to live my life like when I was at my fittest when I needed to start from the beginning again.

The sleep revolution: This is a good book to get you thinking about your sleep. I use to stay up late to be up early the next morning. Always a little tired but never really thought much about it. Sleep is so important for a healthy lifestyle.

The little book of hygge: This one I haven’t actually read but just bought as highly recommended. so, I thought I would drop it here also. I will be starting soon so will let you all know if it lives up to the hype of living a more relaxed, happy life.

I hope you found this blog useful. If you get one of these books and enjoy it then make you let me know. Also, share your favourites below in the comments.

More blogs

Sefton Park palm house

This Liverpool wedding was a dream, the venue wow! It was so magical, green forest in the city to comes to mind! The couple and all the suppliers were also a dream. The Palm House at Sefton Park is the perfect city wedding venue for couples still wanting lush grounds.

The only thing I would change from this day was the heat! Glass building in the heat while climbing ladders, moving chairs and running around like a crazy person. Let’s just say I sweated a few pounds away that day, yikes! Urban jungle kind of theme for this wedding. They wanted a modern cool industrial feel in the beautiful lush surroundings of the venue. We used lots of copper, neon and geometrics! mixed metallic, white and green colour palette.

The cake also didn’t like the heat! The cake maker had to make a dummy cake that looked identical and bring the cake cut up already. It was already melting with the heat and it would not have lasted 5 minutes in the glass dome of the palm house.

The couple never knew about the cake drama, which is the way it should be. Remember things will go wrong on your wedding day. Having a great team of suppliers you trust means that you will not have to deal with it. most of the time you will never know!

We also had an issue with a neon sign the couple ordered. It came with a strange plug, not foreign it was explained to me but all I knew it was going to turn on! After 4 shops later we managed to get an electrical shop to wire a plug on so it would work! Again the couple never knew! A bonus to having a city Liverpool wedding I suppose! not sure what we would have done in the middle of nowhere. The couple hired a neon sign from the word is love but also had one made to keep after, such a great idea and a lovely keepsake.

The couple and a beautiful day and the guests looked like they had an amazing time. Feast your eyes on the beautiful gallery below. If you are planning a wedding a The Palm House or any other venue get in contact and I would love to chat with you!

Make sure you check out all the amazing suppliers!

boho wedding styling

Boho wedding with an industrial twist styled shoot. The city centre venue was Lock 91 in Deansgate Manchester. It is a lovely little venue and the whole three floors including roof garden can be hired for the perfect quirky wedding venue. 

Boho wedding Styled shoot

The venue

The venue has so many quirky features. It has an old-style pub feel but with an industrial twist. A great choice if you want the industrial feel but ready to fully commit. With all three floors you have lots of choices to make the day personal and really put your stamp on the place. Because of the chilled vibe but industrial features it felt only right to be the venue for our boho industrial Manchester wedding styled shoot.

We took along our hexagon arch, how perfect does it look in this setting? When I am involved in a styled shoot I always like to try something new. I roped Lucy at Little white attic, she is one insanely talented macrame maker. I explained my version and oh boy did she come through! Honestly, I was blown away! Just from me explaining what I wanted and send some dimensions, I hadn’t even made the arch to send pics!!!!

The Cake

So, I think I may say this on every shoot blog but the thing I love most about shoots is sending over my design boards and letting the suppliers get creative and then seeing what they have created on the day. Another wow factor of the day was the cake from urban cake house. Lisa again more than smashed the brief, this cake was epic! I don’t like to use that word often as so over said but there is no other explanation for this beauty!

Check out the awesome video created on the day, I just love watching it! more inspiration for styling the perfect boho wedding!

We had an amazing team of suppliers, I am always so thankful for the effort and creativity they bring! This was featured over on Boho weddings go check out the feature now!

Go check them all out!

Facilitator: The Urban Wedding Company
Concept & Design: Zoey Louise design
Planner: Michelle Amy Weddings
Cake: Urban Cake House
Photographer: Emma Boyle Photography
Makeup: Makeup by Lauren Poole
Hair: Eve bower
Videographer: Jen Amelia Film
Stationery: Raspberry Toast
Wedding dresses: The Conscious Bride
Accessories: Fancy Boutique
Leather Jacket: Sammy Leas Retro
Pillows: Raggle taggle
Macrame: Little white attic
Venue: Lock 91 in Manchester
Flowers: Perfect bouquet full of flowers
Model – Charlotte

JAN goals

Welcome to my first monthly mood blog! January monthly goal setting is this first blog in my monthly goal blogs. Where I look at my goals and reflect on last month. If you just landed here is my 2021 goal setting blog.

Why I decided to do these blogs is to keep me accountable this year! I have some big goals this year and I have swapped my business model around so much. I know that I am great with the big goals, staying focused when driven. My issue is staying driven and accountable. So, here we are me making myself accountable!

I also hope these blogs help other wedding or creative business owners. With my blogs being a huge focus this year I have found blog income reports so helpful and inspiring. For me, motivation comes from seeing others achieve a similar goal to me. I hope you find this helpful and I would love for you to join in. Do your own 2021 goal setting blogs and make sure you link it in the comments I would love to read yours also!

It is also a great way for me to share what I am up to and loving this month. If you would prefer to receive these as a monthly email then sign up here!

Jan monthly goal setting, lessons and achievements.

Before I share my January monthly goal setting. lets first have a look at my quarterly goals. I have broke these down from my yearly goals i want to achieve.

Quarter goals

  • Weddings, for the first quarter I am really streamlining my client process. Making the experience feel even more personal and luxurious. Just like the weddings I design! Updating welcome packs, booking in monthly meetings or calls. Getting super organised and hoping no more cancellations or postponements. Linking back to goal 1 of fewer weddings but higher-end.
  • Have the toolkit ready and do a mini launch. 2 weekly bogs to push brand awareness. Goal 2
  • Keep working on SEO and Pinterest to reach 10k monthly views or more on urban. Get ready to apply for an ad company. Goal 3
  • 2 weekly blogs, Pinterest and Instagram content. Building my brand in the direction I am heading. Goal 4.
  • Repurpose my streamlining digital items for the Zoey Louise digital shop
  • Have 4/5 wedding full digital packages. Have all spreadsheets and checklists up. Seasonal content -Valentine, easter!
  • 2 weekly youtube videos. Repurpose blog content or vice versa! 1 DIY/inspo and 1 help or interview.
  • Monthly family night and date night. 80% of the time healthy and focusing on mindset.

January monthly goal setting

JAN goals

Monthly tasks


  • All onboarding pre-done with new branding. All brochures new branding and done. Welcome boxes decided and first 5 made ready to send. Evergreen funnel set up to gain new clients, email sequence written. 4 weddings focused blogs published on ZL
  • 8 blogs published on EDT. All spreadsheets and checklists done and up on Etsy. Full toolkit contents decide and made, Etsy listing up.
  • All Jan and Feb SEO and links done. Pinterest back up to 100k
  • 4 business/lifestyle focus blogs published.
  • All spreadsheets done and up on Etsy. All valentines items done (DEC) and up. Start getting Easter items up.
  • 4 youtube videos posted. Next 4 content decided and start filming.
  • 1 family day and one date night. Focus on health and mindset

I will reflect on these tasks in February’s monthly mood blog. Then, take these tasks above and break them down into weekly tasks. I work on one thing a day, so Monday marketing etc. Check out my full blog on how I set out my week. This usually keeps me on track, we all know that days don’t always go to plan though so I definitely don’t always stick to this! I would say having this plan has changed how efficient I am (about 10 times more!) in business though. Also, I wouldn’t be able to run the two businesses which really are more like 3! I then have my daily tasks I do every day, these are a mix of health things like midset work, drinking water and step count. Then also business essentials like interacting on socials, checking emails and checking everything is up and running.

What am I loving or planning this month

Okay, so predictable and overdone I know. This month is all about fresh starts, being healthy and starting the year as I mean to go on. I am thinking I will take full advantage of still being in pretty much lockdown. I am going to really work hard this month and get as much done as I can on the blog and passive side of things so as I get closer to summer and weddings taking priority I know things are still running along nicely.

With this though usually means I substitute health. I will not though and making time for me, family and healthy living is going to be a huge priority also. I am committing to a green smoothie every day! Some sort of exercise every day even if just a walk. Me time, which usually is a bath and a book! Then at least one family day no phones and one date night no phones. Below are the things on my shopping list this month to make sure I hit these goals.

Shop my monthly must haves!

  1. Mug heater: I am always letting my coffee go cold! I did hint for one for Christmas!
  2. Smartwatch: I have been looking at a Garmin watch for a while. I was thinking maybe a galaxy watch to work with my phone.
  3. Weekly Pad PLanner: I normally use a 3 day one but need a full week really so have ordered this to keep me organised.
  4. Note Books: I need some new notebooks. I want a few for each project to keep my scribbling somewhat organised.
  5. Linen fabric: For my mood boards and few other projects
  6. Whiteboard Pens: I need some in my brand colours and also a few other nice bits of stationery.
  7. Cork fabric: I am hoping to finally get around to making my large mood boards for my office.
  8. Baubles: I am making the most of 40% off Nkuku and shopping for next year!

Check out our latest Business blogs

yearly goals

So this is a new thing! Not yearly goal setting, I have always believed in goal setting in my business! I probably always have in ways goal set every year. Especially at uni. What is new and honestly a little scary is this goal setting blog!

2021 is in some ways going to be the hardest year for me to set goals. As 2020 was so all over the place! It started so amazingly, more than on track and then March wow! It is something we couldn’t predict! When setting 5/10 year goals I always have in my head we can’t control factors that may come up so these are goals that are fluid. My yearly goals I am usually more set on, a little too strict I would say. 2020 has definitely taught I can’t be so strict!

I have my yearly goals set for 2021 and they are not as strict as normal. I do have a financial goal also and I might start doing monthly income reports for my blogs. Reading other income reports has become a little obsession lately! I love others achieving their goals and love being able to go back see how they built on it month after month right from the beginning! I think I would like that to have a look back on myself and hopefully, it will help others in the future like the ones I have read helped me!

yearly goals

2021 yearly goal setting!

Anyway back to planning 2021 and my yearly goals. So it feels a little like my first year in business all over again, I am not going to lie! With only designing 2 weddings at the beginning of last year I feel like I haven’t really done much. Also, I have changed so much in the way the business is going! What I want and the future I want!

So, for the new people, you may not know I have had a complete rebrand. New name and all! This took me sooooo long to get around to and I am glad! I know what I want now with this part of the business and this new blog is so widely different from the last. I want to make it my space of the internet and of course share weddings and event design tips and promote my design business. However, I want it to be more of a journal. Sharing what it is like to really run a wedding design business. Sharing behind the scenes and my lifestyle.

Also, share business advice, I am far from an expert but I have taken all the course, yes all! (learning addict) I love to learn and have learnt so much over the last 4 years I want to be able to help anyone who may be feeling a little lost or just starting out. I also plan on interviewing the experts and colleges in the wedding industry to hear their business journey and give their top tips.

I took Lisa Johnson’s passive course this year also as adding passive items into my business was something I was already considering. With COVID-19 it gave me the time to push it forward. I am going to do a full, honest review of the course at some point soon. I want to implement a few more of the teachings first. This course and my research into passive ideas really changed my mindset towards my business. Don’t get me wrong I love designing weddings and events! However, my long time goals are to travel the world! By yacht, but that’s a blog for another time!

When I looked at my business model and my plans for scaling, I realised that I wasn’t building a business to support this dream. Also, in 2019 my mum had a stroke and I just stopped working on my business for months! It had a huge impact and have been playing catch up ever since! Taking time away and still earning is my goal this year!

I am telling you all this as it all plays a part in my 2021 goals. I have changed so much of my business model it is why along with the dreaded ‘C’ I feel like the first proper year in business this year! Which means I have my drive, focus, passion and excitement back! The ones I felt 4 years ago! Okay, Zoey. Shut up we know your life story just tell us your goals! I hear you!

business goals

Business yearly goal setting

Goal 1 – Do less weddings

This was a goal I had for 2020 also! be careful what you wish for hay! It is something I struggled with as doing fewer weddings means charging more! And, not to sound arrogant! I know I am really good at what I do, I make sure I am! Learning constantly, about design, weddings and business. I know my system works for designing a wedding or event that is truly personal. I get to know my clients and couples and have learnt over the years what to pick up on and what questions to ask!

It is the fact that charging more puts me at a higher price point and less accessible to my clients I have now! I started my business wanting design to be available to all couples! Not having to have a cookie-cutter wedding because they can’t afford or don’t wish to hire a designer or stylist! They are left with the DIY option or a venue dresser! Venue dressers are great but you hire their stock, there is no designing involved and it is usually a package that hundreds more have already hired! I want to give the option for weddings of any budget to have a beautifully curated day that is as stylish as it is personal!

Starting The event design toolkit has helped this all fit into place so beautifully! I have my passion back and I get balance and to start building the life of my dreams! The wedding toolkit course will provide couples with all they need to design a wedding of their dreams. With no disasters and no tat or chair covers in site! I can raise my prices without guilt knowing that this way I can actually help more couples and budget will not be a barrier to beautiful design anymore!

So, 6 to 10 weddings a year is my aim! Slowly doing ony full design and limiting it to 4 to 6 a year! If you have been meaning to see if I am free for 2021 or 2022 get in touch!

Goal 2 – Launch course

Launch the wedding design toolkit course! I am thinking I need a better name though! I will have toolkit out already! Which is all the spreadsheets, checklists and information you could need to design a wedding, ready to print and go! So, the course definitely needs a different name! Names I am not good at though, so I will definitely need your help with this one! I am hoping September/November time. There is so much to do for it and mix with a crazy wedding season, I hope, I will have to see how it goes! I will at least get the beta course out in 2021 no excuses!

Goal 3 – Blog growth urban

If you don’t know I also run the urban wedding company. A blog for modern stylish couples looking to plan a city-centre wedding. The goal for this is blog growth! I run it alongside Chelle a wedding planner. She is one of the planners I use when you want to add coordination on to your design package. My why I outsourced planning blog explains this properly. We have definitely developed this business and moved things around over the years. I am a big believer in this and I am one of the few that doesn’t agree with the niche down right away parade! Again, I explain it more in my why niching isn’t always the way blog. Because we ran with the idea, analysed and grew and developed from this we now have this amazing blog that fills a huge gap in the market!

Anyway, you may notice I digress a lot! I just know a lot of you will be new readers and want to make sure you understand the path already taken. Honestly, I do this when I am talking though! I can’t keep up with what I am saying myself, god knows how others cope! So with our own businesses and lives, urban needs to work with us, support us without taking over.

With my new found love, passive income, our focus is really pushing the blog. So this year is all about great content we know our readers will love and find useful while planning a wedding. It is also about the numbers, we really want to grow our reach with the blog! Get those reader numbers up and we are going to monetize to with ads. We feel this is the best route for us still to be able to provide amazing content our readers need and it supports our own lifestyles separately.

Goal 4 – Expand Zoey Louise Design

Branch out Zoey Louise design. I want to work with brands and businesses more. As a small business owner myself, I really understand the value of good brand content. I love working on brand shoots. Shoots have always been a huge passion of mine, I feel I get the chance to be more creative, push boundaries more. With weddings and large events, there is always the restriction of guest experience and practicality. For me, the guest experience should be at the front of any event design, with this though it restricts the possibilities in ways you are not restricted on editorial shoots. The goal is to do more shoots and brand events.

Also, I know I can’t fully talk as it took me so long to rebrand and nail mine! But I was always so aware of the impact not rebranding was having on my business. However, even with the brand not how I wanted it I still branded all my content. The experience was always thought out and on brand. Branding is so much more than just a logo! So, I want to develop my digital shop and offer templates for wedding and creative businesses. Like with my other digital items they will be fully customisable to make your own and are the perfect starting point for new business or older ones needing a refresh.

Goal 5 – Digital products

Following on, goal 5 is to really streamline and get some order to my digital shop. This shop is over on Etsy at the moment and is the place to head for DIY stylish wedding and event digital items. It has everything you could need when planning a wedding or event. Well, that’s the plan. It definitely needs some work and my goal is to have this bringing in a steady semi-passive monthly income by the end of the year!

Goal 6 – YouTube

YouTube! This is the one that scares me the most I think! I need to get out my own way and start filming twice-weekly YouTube videos. This is partly as it is the easiest way to give advice and help couples wanting to design their own wedding. It will be a great source of advice for DIYers and anyone planning any event! An enhancement to the event design toolkit blog! Let’s be clear also, I am running a business so it has to be a benefit for my business also or it is just dead time. So for me it a great marketing tool and will hopefully bring me more readers and customers. On a personal note will help with my confidence and public speaking fears!!! Red tomato face anyone else??

2021 yearly goal setting

My six business goals! What do you think? Let me know in the comments or shoot me an email, a message on insta, however you want to connect I would love to! So, as much as I am a workaholic! Life isn’t all about work and business goals. So next I have my 3 lifestyle goals. Then if you are still not bored! I will break this all down into the first-quarter goals and then monthly goals. I will do a monthly recap and let you all know how I am getting on.

life yearly goals

Life yearly goal setting

Health yearly goals

So I have really made an effort this last year to work on me and my mindset. I am going to share more on this throughout this year with my favourite mindset books and practises that help me. I want to carry on growing, learning my strengths as a person and how to live a mindful life, where I enjoy every day! This isn’t about fake happiness and positivity! Being present, having gratitude with the day and experiences that happen. I am back to eating healthy, no not a fad diet! I am a big believer in you are what you eat motto! My mood, energy and body feels better when I am thoughtful with what I eat.

Fitness goals

So, kinda ties in with above! But separate also as I want to get back into weight training. Really committing this year and getting back to the body I love! This comes back to mindset above and no I am not saying you have to be skinny to love yourself! I just know I love my body and have more self esteem when I am at my fittest and strongest! I think learning to love yourself you need to love your body and sure getting the right fuel it needs and strengthening it to be at its best is part of this.

Joy yearly goals

Family time! Making more time for Tayha and Ryan. Present time, no phones, no TV! Well, maybe a big screen now and then! I am a self-confessed workaholic! Always have been, I love being focused, blinkering everything else out until I get where or what I want! With business, though this is always growing, changing and I will never get to the finish line.

So, with that I need to learn to switch off and have time away and spend it with the ones I love. I am trying to commit to every Saturday off! That sounds crazy that one day completely off a week is such a hard goal to reach, maybe even the hardest of the year! But like with most hard things I am sure it will be the most rewarding! Weeks when I have weddings this will not be possible I know, but with limiting my weddings now it is also not a huge impact on how many spare weekends I have. I will try to have the Sunday off instead after clear down. Sundays are mainly planning and organising days so I definitely can squeeze that into an hour.

health year goals

2021 yearly goal setting

Well, I have spilt my 2021 dreams to you all! I hope you enjoyed or found this yearly goal setting blog useful? This is the easy part, daydreaming, setting big goals! The hard part and the only way these will actually come true is to now get focused and put a plan into place! I work in quarters, I think most people do. I then break that down into monthly, weekly and daily tasks! Is my teacher training showing here? I always do feel like I am doing lesson planning a little!

So next we will look at quarter one and January! I will update this blog every month and every quarter so you can all keep me accountable and see how I am getting on. I would love for you all to join in also, share your goals with me. Even better, write your own blog and link it in the comments, I would love to read along with yours also!

Next up I break them into quarter goals/tasks now. What needs to be achieved first to then build on later on in the year. I do my quarter goals at the end of each one. Then add these each quarter to the bottom of the blog. I will also be doing monthly mood blogs. These will go over my monthly goals and again I will add a link here each month so you can catch up no matter what month it is! Each monthly mood also includes a free printable quote!

  • January monthly mood!

Quarter 1 goals

  • Weddings, for the first quarter I am really streamlining my client process. Making the experience feel even more personal and luxurious. Just like the weddings I design! Adding welcome packs, booking in monthly meeting or calls. Getting super organised and hoping no more cancellations or postponements. Linking back to goal 1 of fewer weddings but higher-end.
  • Have the toolkit ready and do a mini launch. 2 weekly bogs to push brand awareness. Goal 2
  • Keep working on SEO and Pinterest to keep at 10k monthly views or more. Get ready to apply for an ad company. Goal 3
  • 2 weekly blogs, Pinterest and Instagram content. Building my brand in the direction I am heading. Goal 4. Repurpose my streamlining digital items for the Zoey Louise digital shop
  • Have 4/5 wedding full digital packages. Have all spreadsheets and checklists up. Seasonal content -Valentine, easter!
  • 2 weekly youtube videos. Repurpose blog content or vice versa! 1 DIY/inspo and 1 help or interview.
  • Monthly family night and date night. 80% of the time healthy and focusing on mindset.

So that is it for now for my yearly goal setting! keep checking back to see how I am getting on and don’t forget to let me know your yearly goals or link your goal blogs in the comments!