Pinterest is a great marketing tool for your wedding business. It is also a great tool to create a shared mood board. I am going to discuss how I use Pinterest as a wedding mood board. I use Aisle Planner for the main design process with my full design couples. Usually I always also have a shared secret mood board. It is great to add things to as we are both searching or something pops up, you can add a note for the others to see.
I also use it for styled shoot designing. Having all the suppliers as part of a group board sharing their ideas. It really helps to make sure everyone is focusing on the same design. I always send out a mood board and the design brief but the Pinterest is interactive and helps me see if other suppliers have understood the design brief clearly. When the shoot is done you can then make the board public. Add all the photos from the shoot and link back to a feature and of course your own blog about the shoot.
Now I think there is a right and wrong way to do a Pinterest board! I am sure others will disagree with me! With think with Pinterest, it is easy to get sucked into the beautiful wedding or shoot pictures. You then fill your boards with these. Then though you are just working on recreating some one else’s design. Use the sections option and get strict with what is going to be shared in each.
I am going to share my process and this can work for a wedding supplier to set up for a shoot or with couples. This also how I set mine up with my couples so keep reading if you are a couple planning your wedding or any event! I have a more in-depth one for wedding couples that shows you how to use it to plan and design your whole wedding. This one is showing my wedding design Pinterest mood board layout.
I go into more detail in my mood board blog on how to create a great mood board. The same principles apply here though. You need to look past weddings, past the item you are creating. If a cake maker then it shouldn’t be a board of cakes. I allow my couples to bring 2/3 wedding pictures but I want them to bring my pictures that ignite feelings. Show the colours, textures or depth they want on the day. For Pinterest, though I have an inspiration section that I don’t limit as long as all sections are used.
I always add a description to each section but I have talked through how to use this Pinterest board with my clients already. Here are the sections I add and the description or advice I use for each. I think this can work for any supplier or design any event. You can adapt and add sections that work for you. These are just ideas.
I may set up new sections for different feature areas. Or if a certain supplier is a top priority to the couple they will be added and we will have a section for them. As I use Asile planner though this is usually shared through this instead and a new section is not needed. I use this Pinterest board to break down the overall feel and design the client ones for the day. This is not what is shared with suppliers but at times I will add suppliers so the can contribute also.
I use this to help along with getting to know my couple and questions at meeting to then create an overall design. The design brief goes into detail of each area. The design brief is then shared with all suppliers. As it is not an interactive process having a Pinterest mood board works well alongside this.
Using Pinterest as a wedding mood board
I hope you found this blog sharing how I use Pinterest as a wedding mood board! please let me know in the comment and any questions ask away! Here is a quick video of how to set up a board and sections on Pinterest.