Hi, welcome back to the blog! This week we are talking all about Pinterest. I think Pinterest can be overlooked at times when marketing your business. It has lately been all over the place with them changing up the algorithm and going public. Pinterest is still a great tool to market your wedding business though. It just takes a bit more work and time.
Pinterest is often confused with a social media platform. It isn’t, it is a visual search engine! You need to think about Pinterest in the way you do with your website and SEO. Yes, a beautiful picture or graphic to grab their attention. But you need to use keywords related to your pin and blog post to get that pin searchable.
Pinterest is a place where its 322 million users go to search for inspiration. Help and ways to solve their problem every day. We all know that couples use Pinterest to plan their wedding. Pinterest allows them to search, find your pin linking to your website. Which they can head to or save for later to easily return again and again.
Pinterest is the only platform I know that encourages users to leave their platform. This makes the ROI huge compared to Instagram or Facebook. I love Instagram don’t get me wrong but when I post about a new blog post, to get someone to read it they have to head to my feed, hit the link in bio and then head to the blog. This is a lot of steps for a world whose attention is getting smaller. Pinterest they just click and they are there! on the right blog post, giving them the answers they ask for and the option to save for later.
Come on we work in such a visual industry could there be any better platform for us. So, I hear all the time about suppliers not using Pinterest as it is easy to steal. Like people can’t from anywhere else! Actually, if someone repins your pin, which is what most do, it will always have your link. This can not be changed!
If that is not enough to convince you then think about when your search google. The imagine options that come up at the top, most link to to Pinterest. So you are also hitting that google search SEO also!
Have a business account set up not a personal. This is the same for all platforms. You need to see your data to evaluate what works and what doesn’t. Link your website to your account and set up rich pins, this help for pinterst to scan your post and when saved by other all the right data is pinned with the graphic.
Use a scheduler! Consistency is so important! This is important for most platform or anything you do for your business. So I hear bad things on and off about scheduling your pins. If you have the time to pin 5 times a day manually then go for it! I don’t, I would forget most days. Too much stress for me.
I use tailwind for mine and urban’s Pinterest and I honestly could live without it. One of the best investments in my business and money well spent. You set up each pin and hit schedule, you can then see when and what time it is going out. You can set up a time schedule for pins. How many pins a day and that does all the hard work for you.
I like to go on once a month and set up 5/6 pins a day for every day that month. I will try to also pop on Pinterest every day and manually pin when I remember. One pin a day at least is my aim, I can go weeks with not doing this though. Having tailwind still pinning for me means I do not lose website traffic.
Start using video. If you are already on TikTok or making Instagram reels then get them on to Pinterest. Clicks to your website are not as great with video but it does wonders for your reach and engagement. So it will give your static pins a boost. I think video is just becoming the new way to share now. So, the more we do and the more use to it we get the better our future results.
Nail your graphics. I share pictures straight from my blog post and others relating linking to the post. I also, and you also need to, make some graphics that shout about what the blog post answers and grabs their attention.
Canva is perfect for this. I must admit I have always been a bit snobbish when it comes to Canva! Previously, I have always used Adobe InDesign or illustrator. I have started using Canva and I must admit I am growing to love it! There are things I still need to jump on to photoshop or illustrator for. I must admit though for quickness and ease Canva wins! The free Canva is enough to get you going. Upgrading to Canva pro means you can add your branding and brand fonts!
SEO! You need to do more than pin pretty graphic and pictures. You need to make sure that each pin is keyword rich. Naturally adding the related post keywords in the description. You need to write a paragraph and use the keywords when relevant and incomplete sentence.no keyword stuffing. Also in the graphic when creating them. You can add hashtags, I only use 2 sometimes 3 for each pin.
You will add your post to the relevant boards. (Let me know if you want a more basic break down of setting Pinterest up.) These boards need to have keywords in their description. This doesn’t need to be naturally written and can just write all the relevant keywords. Just remember that it is a search engine. Treat it like you would when writing a blog post and trying to rank for google search.
So there you have a quick blog on using Pinterest for your wedding business and the importance of it. If you found this useful let me know! I am thinking about doing a series and going more in-depth for you all with some videos. I know Pinterest can seem daunting but it doesn’t need to be.
Let me know any questions in the comments. Go give me a follow on Pinterest and we can get supporting each other!